It is easy to be fooled when you are shopping online, because you do not have the same opportunity to examine the product as when buying in a physical store. Fortunately, there are other ways to avoid fakes when shopping online.
Remember that counterfeit and pirated products are also sold on social media.
Checklist for online shopping
Here are tips on how to avoid counterfeit and pirated products online.
- Are there language errors and odd prices?
- Is the price suspiciously low?
- Is the contact information for the webshop incomplete or false? Check also the "About Us" page.
- Is the URL strange?
- Are the payment options suspicious?
- Always pay by card, so you can dispute the payment ! (contact your bank)
... and remember; If it sounds too good to be true – Then, it probably is!
Language errors and odd prices?
Many fake online shops are machine translated. It often results in poor language with lots of grammatical errors and misspelled words - or odd prices such as. DKK 361.87.
Is the price unusual?
Ask yourself if there is a realistic price difference between the product you want to buy and the price of the product sold by the original manufacturer. Luxury brands are rarely on sale and especially not at dumping prices. If an advertisement claims that a product is strongly reduced, you should therefore be vigilant.
Also, keep in mind that some vendors of fake products, will put their products for sale at a price close to the price of the original product to camouflage that their products are not genuine.
The "About us" page and faulty contact information
Genuine online stores will typically like to unfold the story of their business on the "about us" page. If this narrative is missing, it could indicate that it is a "scam shop".
Is it clearly stated who is responsible for the website? It should be easy to contact those who run the webshop. Genuine webshops are happy to inform you of their company name, address, company number, telephone number and e-mail.
Webshops in Denmark and the EU are obliged to provide you with certain information about the webshop, payment options, right of cancellation, etc. See what information the webshop must provide at forbrug.dk (in Danish).
And remember - even though the page appears to be European, it could be from outside the EU.
Search the Internet for other people's experiences
Have other people experienced receiving counterfeit or pirated products from the webshop? Often you will find useful information about other peoples' experiences with the webshop via various review platforms on the Internet.
Look for danger signals
Does it seem likely that the webshop is selling the (original) brand in question? Are the pictures good? Is the website full of spelling mistakes and poor language? Please note that some webshops or vendors on internet auction sites may use images of the genuine product, but will send you a fake once you have paid.
Look for the e-mark
The e-mark is a Danish labeling system for secure online trading. The certification is not an expression of approval of the products being sold, but a guarantee that the web shop meets the e-marks' consumer protection requirements.
E-marked stores are continuously checked and if problems occur, lawyers from the e-mark will help for free. The E-mark is a voluntary certification scheme, so not all Danish webshops are certified. The e-mark is founded by ia The Danish Consumer Council and The Danish Chamber of Commerce
Pay by credit card
It is normally most secure to pay with an international payment card or credit card, where you enter the card number and expiration date. When you pay using this method you can dispute the payment. Read more about payment when shopping online (in Danish).
Have you already received the product that you suspect is counterfeited or pirated? Se hvad du kan gøre, hvis du har købt en kopi.
6 good reasons to buy genuine
Checklist for shopping in stores
Do you want to know more
With support from The Crime Prevention Council, the e-mark has created an animation film, where they give three good tips on how to spot scam stores online.